BSB50620 Diploma of Marketing and Communication

BSB50620 Diploma of Marketing and Communication

Qualification CRICOS Code: 108958D

Qualification Status: Current

Entry Requirement:

Entry to this qualification is limited to those who:

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

  • Have two years equivalent full-time relevant work experience.

In addition to above, student must:

  • Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
  • Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
  • Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
  • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Bentley College is able to provide.
  • Have successfully completed Australian year 12 or equivalent.
  • Are at least at age of 18 on the date of course commencement. 

Please Note: 

  1. All the students commencing this course are required to complete the LLN test on the orientation day to assist the Bentley College to identify student’s needs for additional support during their study with the Bentley College.
  2. If the student is opting ELICOS packaged with any vocational course, the student is required to demonstrate IELTS of 5.0 or equivalent.

Total Core Units: 5

Total Electives Units: 7

Mode of Delivery: Face-to-face 20 hours per week.

Total Course Duration: 52 weeks, including 44 study weeks and 8 weeks of holidays.

Pathways:

Once students have successfully completed BSB50620 Diploma of Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader.

The further study pathways available to students who undertake this qualification include:

  • BSB60520 Advanced Diploma of Marketing and Communication
  • Other Diplomas, Advanced Diplomas or Degree programs in related fields such as Business and/or Marketing, subject to meeting entry requirements of the intended qualification.

Covid-19 Variation to Delivery and Assessment Strategy

Course Structure

A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code

 Title Core/ Elective

BSBMKG541

 Identify and evaluate marketing opportunities

Core

BSBMKG542

 Establish and monitor the marketing mix

Core

BSBMKG552

 Design and develop marketing communication plans

Core

BSBMKG555

 Write persuasive copy

Core
BSBPMG430 Undertake project work

Core

BSBMKG543

 Plan and interpret market research Elective

BSBMKG546

 Develop social media engagement plans

Elective

BSBMKG551

 Create multiplatform advertisements for mass media

Elective

BSBCRT512

 Originate and develop concepts

Elective

BSBOPS504

 Manage business risk

Elective

BSBOPS505

 Manage organisational customer service

Elective
BSBPEF501

Manage personal and professional development

Elective

Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

  • Written questions
  • Projects
  • Presentations
  • Report writing
  • Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Further Information

For all further details, please refer to International Student Handbook available on www.bentley.edu.au for all related policies and procedures and other important information related to international students including Covid-19, living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at admin@bentley.edu.au or at +61 (3) 8648 8775 for further information.