BSB40820 Certificate IV in Marketing and Communication

BSB40820 Certificate IV in Marketing and Communication

Qualification CRICOS Code: 108957E

Qualification Status: Current

Entry Requirement:

There is no pre-requisites or specific entry requirement for this qualification. This course is available to all international students and Bentley College requires that students are able to provide evidence that they:

  • Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
  • Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
  • Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
  • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Bentley College is able to provide.
  • Have successfully completed Australian year 12 or equivalent.
  • Are at least at age of 18 on the date of course commencement. 

Please Note: 

  1. All the students commencing this course are required to complete the LLN test on the orientation day to assist the Bentley College to identify student’s needs for additional support during their study with the Bentley College.
  2. If the student is opting ELICOS packaged with any vocational course, the student is required to demonstrate IELTS of 5.0 or equivalent.

Total Core Units: 6

Total Electives Units: 6

Mode of Delivery: Face-to-face 20 hours per week.

Total Course Duration:36 weeks, including 33 study weeks and 3 weeks of holidays.

Pathways:

Once students have successfully completed BSB40820 Certificate IV in Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Media Planner, Community Relations Team Leader (Local Government), Direct Marketing Officer, Assistant Advertising Account Planner, Public Relations Officer, Sales Administrator, Assistant Account Manager (Advertising), Marketing Officer, Copywriter, Advertising Account Coordinator, Market Research Assistant, Analyst, Marketing Coordinator, Promotions Assistant Manager, Media Assistant.

 The further study pathways available to students who undertake this qualification include:

  • BSB50620 Diploma of Marketing and Communication
  • Other Diplomas or Advanced Diplomas in related fields such as marketing, business and/or management subject to meeting entry requirements of the intended qualification.

Covid-19 Variation to Delivery and Assessment Strategy

Course Structure

A total of 12 Units (6 Core and 6 electives) must be completed and deemed competent to achieve the qualification BSB40820 Certificate IV in Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code

Title

Core/ Elective

BSBCMM411

Make a presentation

Core

BSBCRT412

Articulate, present and debate ideas

Core

BSBWRT411

Write complex documents

Core

BSBMKG433

Undertake marketing activities

Core

BSBMKG435

Analyse consumer behaviour

Core

BSBMKG439

Develop and apply knowledge of communication industry

Core

BSBMKG434

Promote products and services

Elective

BSBMKG440

Apply marketing communication across a convergent industry

Elective

BSBPEF402

Develop personal work priorities

Elective

BSBCRT411

Apply critical thinking to work practices

Elective

BSBTWK503

Manage meetings

Elective

BSBTEC303

Create electronic presentation

Elective

Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

  • Written questions
  • Projects
  • Presentations
  • Report writing
  • Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Further Information

For all further details, please refer to International Student Handbook available on www.bentley.edu.au for all related policies and procedures and other important information related to international students including Covid-19, living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at admin@bentley.edu.au or at +61 (3) 8648 8775 for further information.