BSB60520 Advanced Diploma of Marketing and Communication

BSB60520 Advanced Diploma of Marketing and Communication

Qualification CRICOS Code: 108959C

Qualification Status: Current

AQF Level: 8

Entry Requirement:

Entry to this qualification is limited to those who:

• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

• Have four years equivalent full-time relevant work experience.

In addition to above, student must:

• • Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
  • Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
  • Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
  • Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the Bentley College is able to provide.
  • Have successfully completed Australian year 12 or equivalent.
  • Are at least at age of 18 on the date of course commencement. 

  Please Note: 

  1. All the students commencing this course are required to complete the LLN test on the orientation day to assist the Bentley College to identify student’s needs for additional support during their study with the Bentley College.
  2. If the student is opting ELICOS packaged with any vocational course, the student is required to demonstrate IELTS of 5.0 or equivalent.

Total Core Units: 4

Total Electives Units: 8

Mode of Delivery: Face-to-face 20 hours per week.

Total Course Duration:78 weeks, including 66 study weeks and 12 weeks of holidays.

Delivery Location:  Suite 2, Level 7, 180 Queen Street, Melbourne VIC 3000 or Level 4, 55 Swanston Street, Melbourne VIC 3000

Pathways:

Once students have successfully completed BSB50620 Diploma of Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager.

The further study pathways available to students who undertake this qualification include:

• Graduate Diploma courses (AQF level 8)
• Other Advanced Diplomas or Degree programs in related fields such as Business and Marketing, subject to meeting entry requirements of the intended qualification.

Covid-19 Variation to Delivery and Assessment Strategy

Course Structure

A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

• Written questions
• Projects
• Presentations
• Report writing
• Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Further Information

For all further details, please refer to International Student Handbook available on www.bentley.edu.au for all related policies and procedures and other important information related to international students including Covid-19, living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at admin@bentley.edu.au or at +61 (3) 8648 8775 for further information.